Data Communication Engineer

Corporations are facing the challenge of dealing with so much information. But by doing the process effectively, they can transform their business and stand out in the marketplace. Today we live the information age, in which millions of data are generated and shared every second by the most diverse means of communication and interaction. This has accelerated the pace of business change, forcing companies to develop the ability to react almost immediately to all this data. However, most of this information remains poorly exploited. According to IBM, only 1% of corporate data is effectively used in analytics at large companies. In addition, about 33% of Brazilian corporations have never used Big Data and only 13% use it frequently. This is due to the lack of analytical capabilities of companies. While investments in business analytics tools continue to grow, most enterprises lack the people who are trained to develop analytics best practices.

What is data intelligence? Data intelligence is the process of organizing information, whether structured or unstructured, and integrating it with software systems so that it is better analyzed and interpreted and can contribute to more assertive decision making. This process can become a great strategic tool for companies and is used to inform effective business decisions and important actions quickly and effectively. When implemented, data intelligence directly impacts business results. It is able to qualify data and improve analytical capacity, promoting greater accessibility and flexibility for the business. To reap the benefits of data intelligence, you need to develop and improve your company's analytical capabilities so that you can interpret, organize, and process relevant information from existing data. By realizing the benefits of these intelligent systems, corporations can restructure their internal environment by deciding which projects to prioritize through thorough analysis. In this way, they can make their processes more effective and focused on customer needs.

How can it help businesses? 

1. Competitiveness You can convert organization data into profitability. Crossing information can generate important reports for strategic decisions, which increases the company's competitiveness in the market. To do this, the corporate IT team needs to work on three indispensable areas in data processing, namely mathematics, statistics, and computer science. This combination allows basic data such as geolocation, photos, social posts, and more to be quickly compiled and available for analysis. This way, companies can achieve better results by crossing information from various sources.

2. Innovation Data intelligence enables corporations to become more sensitive to changes in customer behavior in the marketplace. Through the right information, the company can invest in strengthening its relationship with customers, explore new demands and set trends. But this requires effective data collection and interpretation that will generate powerful insights to leverage sales and ensure the company can innovate and stand out.

3. Performance Another way data intelligence helps companies is by using key information to evaluate their Key Performance Indicators (KPIs), which measure the performance of processes they perform so that they can be optimized and aligned with corporate goals. Through KPIs, the organization can monitor the development of its employees, indicating and enabling the best needed. They serve to keep the team always engaged and productive. Data intelligence enables this by providing information relevant to performance analysis, supporting decision making, and formulating new strategies across the enterprise.

4. Strategy Effective data analysis serves precisely to achieve the strategic alignment of the organization, focusing on trends and market reality. Intelligent analytics enable companies to better understand their consumers and competitors. This way, they can offer personalized content and products to their target audience, attracting more and more customers.

Source Url : https://blogbrasil.westcon.com/o-que-e-inteligencia-de-dados-e-como-ela-pode-ajudar-as-empresas

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